Indoor Ski Centre Dublin – Supported founder in step-change commercialising business.

Having fine-tuned the business model and managed the business from a day-to-day bases we are open to exploring new venues and strategic partnerships.  If you have challenges in similar “Customer Experience” based business or indeed would like to establish your own Indoor Ski Centre contact us today.

Ski Longer ’n’ Stronger
Ireland’s leading Ski Centre serving customers all year round with over 27,000 customers.  JML assisted in right sizing the business, broadening the customer base and services and improving customer experience and profitability.

What’s it about:
Continuous skiing – just real skiing you’ll be able to practice turn after turn without stopping allowing you to better simulate real skiing. Typically you’ll spend 30 minutes in every hour, that’s the equivalent of 11klm!!! (Mt Everest is 9klm tall).
Quite literally we can offer you the longest slopes in the world!
Safe for beginners and vital for experts, even the Swiss Race Team use them to train.
No Lifts – No Queues – More time Skiing!

Making Change Happen:
A full 360 approach, turning the business around. Revamped all aspects of the business, CRM / cloud-based booking system, management systems, customer journey (on-line and off-line)…. Sales and Marketing including social, digital, Print, Radio TV & Cinema and including industry and strategic partner collaboration..

Walk-the-talk!
In the process I became a qualified BASI Ski Instructor… I felt I had to walk in the staff’s shoes to fully understand the pressures in delivering a good customer experience. As a result we have simplified the job, empowered all staff to be multi-disaplined, self-sufficient and be able to run the day-to-day business. All staff have 95%+ Customer Service Rating and we were awarded a coveted 5 Star Rating. We’ve achieved highest sales and profit each and every month.

Empowered Team
> Training & up-skilling of Team
> Simplifying Customer Journey (All staff have 95%+ Customer Service Rating)
> Cloud-based Management and Booking System
> Customer Experience Development
> Social Media Strategy and Implementation (Worked closely with Google Team and Chris Cardell)

Infrastructure improvements and insurance
> Established Instructor Training (BASI & IASI)
> Irish Ski Race Team Development
> Snowbility Additional & Adaptive Needs Skiing and Snowboarding in Ireland
> Developed Kids Camps Programmes
> Developed Schools & TY Programmes

Formed strategic partnerships with:
> Crystal Ski Holidays & Highlife – Ireland’s Leading Travel Companies
> Snow+ Rock, GreatOutdoors, 53 Degrees North, North Face – Ireland Largest Outdoor Sporting Retailers
> Dare2B – Heart-of-the-market clothing brand
> Salomon Ski & HEAD
> Getcover.ie – Leading Ski travel Insurance Company
> Ace Autobody
> Basi & IASI Instructor Training – co-developed training programmes
> Snowbility – Additional & Adaptive Needs Skiing & Snowboarding
> SAI & FIS World Snow Day
> Schools, Universities, Creches & Businesses

Media Parters: Irish Times, Independent, Red Bulletin, Outsider, Google, Groupon, Empathy Marketing, Radio Nova, Q102, FM104, Newstalk, 4FM

Exit: Sold Business 2017

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Skiplex.co.uk – Co-Founder, Investor & Director
Current Locations: Chiswick, Reading, Basingstoke and Help for Heroes
Vision: 30 locations throughout UK opening up the opportunity to people of all ages, backgrounds and abilities to enjoy the healthy fun of skiing and snowboarding.

Founded Skiplex Indoor Ski Centres with Mark Strachan. Provided initial seed capital and helped recruit industry experts including Peter Hinde and Chemmy Alcott and assisted in building strong board and fellow investors. Support CEO & Chairman Patrick Taylor on Strategy, tactical and day-to-day business, sharing best practices and “hands-on” experiences gained from running the Indoor Ski Centre Dublin with local Teams.
Having tested 3 different business models across our centres and having developed a powerful bespoke CRM, management and on-line booking system, Skiplex are ready to scale-up.  Patrick Taylor recently bought out existing shareholders and I remain as a shareholder in the new company.

UK Opportunities
If you are interested in opening a SKIPLEX in the UK or investing in the next phase of expansion we’d like to hear from you.  Contact james@ntltp.com

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